Many businesses in the zodiac culture and creative industry face a dilemma of “sluggish business and anxiety about legacy preservation” due to unclear customer targeting and weak cultural communication. They worry about a lack of interest in their unique cultural creations and the difficulty of reaching younger audiences with zodiac culture. 12 zodiac wealth-attracting necklace pendants, featuring all the zodiac animals and suitable for diverse demographics, and their symbolic meaning of attracting wealth and prosperity resonates with the public, making them a popular choice for zodiac culture and creative businesses to attract customers and spread their culture. However, ensuring the pendants precisely meet customer needs and effectively leverage their dual value of “attracting wealth and preserving culture” requires professional feng shui guidance. LAOTLON Feng Shui Company and Feng Shui Master MONEYGAGA once customized a design for Ms. Chen, the owner of a zodiac cultural and creative store. Through this pendant, they helped expand her customer base and bring zodiac culture into the lives of more people. Chen’s Business Dilemma: Lack of Customers and Difficulty in Spreading Culture

40-year-old Chen, a zodiac culture enthusiast, opened the “Zodiac Fortune Hall” in the ancient city scenic area two years ago, specializing in cultural and creative products themed around the 12 zodiac animals. Initially, the shop attracted many tourists thanks to the scenic area’s foot traffic. However, over the past year, business has plummeted: Younger tourists prefer online celebrity cultural and creative products and have little interest in traditional zodiac ornaments. Local customers also find these products old-fashioned, purchasing them only in small quantities around the Spring Festival. To maintain operations, Chen was forced to reduce her zodiac ornament offerings and switch to selling more general cultural and creative products. However, this compromised her shop’s core identity, leaving her in a dilemma: “If we don’t transform, we’ll have no customers; if we transform, we’ll lose our original purpose.”

Adding to Chen’s anxiety was her long-cherished desire to promote zodiac culture through her shop, such as setting up a zodiac storytelling display area and hosting zodiac-themed experiential activities. However, the lack of customer traffic has scuttled these plans. At a cultural and creative industry exchange meeting, a colleague recommended a necklace pendant featuring the 12 zodiac animals for wealth and fortune, saying it would appeal to different customer groups and convey cultural values ​​through jewelry. Chen was intrigued, but she wasn’t sure how to choose pendants that would appeal to different customer groups or how to integrate them into culturally relevant design scenarios. She worried that blindly stocking would only lead to a backlog and fail to address the dual challenges of operating and passing on her legacy.

After extensive research, Chen chose LAOTLON Feng Shui Company.

Seeking professional guidance that balanced cultural and creative business operations with cultural communication, Chen searched for keywords like “zodiac cultural and creative store wealth feng shui” and “12 zodiac pendant customer base recommendations.” Among the numerous search results, LAOTLON Feng Shui Company’s “Feng Shui Solutions Exclusive to the Cultural and Creative Industry” intrigued her. The page’s philosophy of “customizing solutions based on the characteristics of cultural and creative products and customer needs,” along with its case studies of providing guidance for intangible cultural heritage and specialty jewelry stores, particularly the service details that “use feng shui logic to connect products and culture” perfectly matched her needs.

Ms. Chen even contacted LAOTLON’s customer service to confirm that their feng shui master had a basic understanding of zodiac culture before submitting her business challenges, customer analysis, and cultural communication needs. After understanding her situation, the staff recommended MONEYGAGA, a veteran feng shui master specializing in “matching cultural and creative feng shui with cultural accessories,” citing her deep understanding of customer acquisition and cultural value transmission for cultural and creative stores.

MONEYGAGA’s Customization Guidance: Pendant Selection and Value Activation

After receiving Ms. Chen’s inquiry, MONEYGAGA didn’t rush to recommend a pendant. Instead, they first visited the cultural and creative store, inspected the product displays and customer traffic flow, and spoke with visitors to the store, analyzing in detail the core reasons for the low customer base and the difficulty in promoting cultural heritage. “The core of the 12 Zodiac Signs Necklace Pendant is to ‘suit all zodiac signs for customer base, conveying good fortune and culture through accessories.’ It’s crucial to consider the characteristics of tourist traffic at the scenic spot and the zodiac needs of different customer groups to ensure that the pendant serves as both a vehicle for attracting wealth and a link for cultural communication,” MONEYGAGA explained during the conversation. Regarding Ms. Chen’s situation, MONEYGAGA analyzed it from both a feng shui and cultural and creative perspective: “The shop’s entrance faces the main road to the scenic area. While there’s a lot of traffic, the ‘bad luck’ aura makes it difficult for tourists to stay. The zodiac jewelry is displayed in a cluttered manner, not divided by zodiac fortune, making it difficult to accurately attract the right customer base. The cultural display area within the store is hidden, so tourists can’t see the zodiac stories, making it difficult to develop a cultural connection.” When choosing a bracelet, MONEYGAGA provided key criteria: “Don’t focus on the details. The key is to associate the pendant with the auspicious meaning of the corresponding zodiac sign. Avoid pendants with vague zodiac images or lacking cultural symbolism. These will not attract customers and fail to convey cultural value.”

After deciding on the pendant, MONEYGAGA also guided Ms. Chen on how to activate the “attract wealth + spread culture” approach. Dual Value: “Pendants are displayed according to the ‘Annual Fortune Zodiac’ and the ‘Popular Auspicious Zodiac’. For example, pendants featuring the current year’s zodiac and the three-way compatibility zodiac should be placed at the entrance to immediately attract the attention of visitors. Each pendant is paired with a ‘Zodiac Fortune Card’, annotated with the corresponding zodiac’s wealth and fortune-attracting meaning and cultural story, allowing visitors to simultaneously learn about zodiac culture when purchasing. Before opening each day, silently recite ‘May this pendant attract the right customers and spread the zodiac’s blessings’ for one minute in front of the pendant display area, aligning the pendants with the store’s business objectives. A ‘Zodiac Fortune Experience Day’ is held weekly, inviting visitors to receive a free pendant care guide based on their zodiac sign, while also explaining the cultural connotations of the corresponding zodiac sign, strengthening the cultural communication effect.” Furthermore, MONEYGAGA suggested that Sister Chen set up a zodiac-themed display at the store entrance (to attract visitors to stop and take photos), move the cultural display area to a prominent location at the entrance, and publish short videos featuring “Zodiac Pendants + Cultural Stories” on platforms like Xiaohongshu and Douyin to help expand online customer base.

Actual Changes: Recovering Customers and Embracing Culture

Following MONEYGAGA’s advice, Sister Chen adjusted the store layout, reorganized the pendant display, and launched “Zodiac Fortune Experience Days.” In the first two weeks, while the number of visitors increased, they were mostly there to take photos and check in, with a low actual purchase rate. MONEYGAGA encouraged her, saying, “Cultivating a customer base and building cultural identity for a cultural and creative store takes time. Pendants will gradually help you connect with a targeted customer base. If you persist in cultural transmission, you’ll see a turnaround.”

Starting from the third week, changes began to become apparent: many visitors, inspired by the “Zodiac Fortune Cards,” actively learned about the cultural stories behind the pendants, and the purchase rate increased from 5% to 15%. Among local customers, some parents brought their children to the experience day and selected pendants specifically for their children’s zodiac signs, saying, “It’s both a way to wear accessories and learn about culture.” Online short videos also attracted a group of zodiac culture enthusiasts, some even traveling from other places to visit the store and request custom orders for zodiac pendants. One month later, the shop’s monthly revenue increased by 40%. Three months later, Sister Chen not only resumed selling the full range of zodiac jewelry but also added a custom zodiac pendant service. She even partnered with nearby scenic spots to incorporate zodiac cultural experiences into their cultural tourism offerings, truly achieving a win-win situation for both business and culture.

Now, Sister Chen explains the cultural stories behind the zodiac pendants to visitors every day at the shop. Seeing more and more people fall in love with zodiac culture through the pendants, she laments, “I used to think traditional zodiac cultural products struggled to attract young people. I never imagined that with the help of LAOTLON and MONEYGAGA, a small pendant could revitalize my shop and spread culture. Now I understand that with the right approach, traditional culture can be very trendy.”

Conclusion

While the 12 zodiac necklace pendants are meant to attract wealth and good fortune, simply displaying them won’t solve the challenges of a cultural and creative store. They must be carefully selected and used under professional guidance, taking into account customer needs and cultural communication goals. LAOTLON Feng Shui, with its deep understanding of the needs of the cultural and creative industry, offers customized solutions that balance customer acquisition and cultural value. Feng Shui master MONEYGAGA, with their expertise and respect for zodiac culture, provides comprehensive support, from pendant selection to value activation and scenography. If you own a specialty cultural and creative store struggling with a lack of customers and cultural dissemination, and want to improve your situation with this pendant, contact LAOTLON Feng Shui and let MONEYGAGA customize a customized solution. This may help revitalize your business and revitalize traditional culture.