Business Dilemma: Lin Wan’s Dwindling Customers

Lin Wan has run the “Wanjie Handmade Ice Jelly Stall” at the Chengnan Night Market for three years. Her ice jelly is hand-rolled and uses over a dozen ingredients, from brown sugar rice cakes to fresh fruit, all made fresh daily. A small line used to form in front of the stall every evening, and she could sell over 80 bowls a night on weekends, keeping her monthly income stable at around 6,000 yuan. But since the beginning of summer this year, business has plummeted. Three new internet-famous ice jelly shops have opened in the night market, using low prices and fancy packaging to attract customers. Lin Wan’s average daily sales have plummeted from 30 bowls to less than 10. Worse still, even regular customers have seldom come. One time, a regular customer, Brother Zhang, passed by and said helplessly, “Your stall is so quiet. It looks deserted. I’m going somewhere else.”

Lin Wan’s motivation has faded. She used to arrive at the night market early to prepare ingredients and keep her stall clean and tidy, but now she has to dawdle until dark before setting up shop. After closing her stall at night, she’d have to dump the half-empty bucket of bing jelly into the trash, feeling heartbroken and anxious. Her husband urged her to switch to selling something else, but Lin Wan refused. This was a business she’d slowly built from a novice vendor, and the taste of her bing jelly was well-received by her regular customers. Once, while she was at the market buying brown sugar, stall owner Sister Wang, seeing her distressed look, recommended LAOTLON Feng Shui Company: “My niece’s clothing store wasn’t popular, but after consulting Feng Shui Master MONEYGAGA, her business boomed. Give it a try; it might just turn things around.” With the mindset that even selling one more bowl would be helpful, Lin Wan made an appointment for a consultation.

Entering LAOTLON: Finding Direction in Lucky Anklets

Saturday morning, Lin Wan arrived at the LAOTLON downtown store with samples of her homemade bing jelly. The company entrance was decorated with ornaments meant to attract wealth. As she entered, a faint sweet fragrance wafted through the air. Display shelves held various feng shui charms, including an anklet with a bell that stood out. Calligraphy and paintings with the theme of “prosperous business” hung on the wall, instantly relaxing Lin Wan’s tense nerves.

The front desk staff learned that she was a night market vendor facing a lack of customers and slow business, and quickly contacted Feng Shui Master MONEYGAGA. MONEYGAGA, wearing a light orange dress and a silver anklet, smiled and invited Lin Wan to sit down. She sampled the ice jelly she had brought. “Your ice jelly tastes very authentic, but the stall’s aura of wealth isn’t strong enough to attract customers.”

Lin Wan explained the decline in sales and the loss of regular customers: “I can’t understand. The taste hasn’t changed, so why aren’t people coming?” After analyzing her birth date and the location of her night market stall, MONEYGAGA took out an anklet—a Buddha Stone 925 Sterling Silver Natural Hetian Jade Fortune Bell Pendant Anklet. The anklet is strung with a 925 sterling silver chain and adorned with a pale white Hetian jade bead. A small silver bell hangs next to it, and a pale green Buddha Stone is embedded below the bell. It makes a crisp, tinkling sound when shaken. The anklet is adjustable for a comfortable fit. “Silver chains attract wealth, Hetian jade attracts benefactors, bells draw customers, and Buddha stones impart auspicious energy. Wear them when you set up shop. The sound of the bells will attract customers, and the anklet’s aura of wealth will also help draw attention to your stall, without affecting your ability to pack or make ice jelly.”

Ankle Brings Wealth: A First Experience with Bell Anklets

Lin Wan took the anklet, her fingertips feeling the coolness of the sterling silver and the warmth of the Hetian jade. The gentle tinkle of the bells when she swung them was particularly pleasant. Following MONEYGAGA’s advice, she placed the anklet on her right ankle, adjusting it to the perfect length. As she stood up and walked, the bells emitted a discreet, yet noticeable, ding-ding-ding sound.
“Before setting up your stall, rub the Hetian jade beads and silently recite, ‘May today bring many customers and a prosperous business.’ As customers approach, naturally move around to ring the bells, drawing their attention,” MONEYGAGA added. Lin Wan nodded and carefully put the anklet away. On her way back, she listened to the tinkling of the bell as she walked, feeling strangely reassured.
That evening, Lin Wan set up her stall wearing the anklet. She carefully cleaned up her stall and prominently displayed a sign that read “Handmade Ice Jelly.” As soon as she was done, a passing woman, drawn to the sound of the bell, asked, “Auntie, the bell on your anklet sounds so nice. How much is your ice jelly?” This was the first customer she had approached in nearly a week. Lin Wan enthusiastically introduced herself to the ice jelly. After buying a bowl, the woman said, “If it tastes good, I’ll bring my friends back.”

A First Turnaround: Customers Returned to the Stall

In the first week of wearing the anklet, Lin Wan experienced a turnaround. On Monday evening, she was busy at her stall, wearing the anklet, and the tinkling of the bell attracted many passersby to stop and look. A former customer, Brother Zhang, heard the noise and came over, smiling, saying, “Sister Wan, I haven’t heard anything from your stall in ages. The bells are ringing so loud today. Give me a bowl of bing jelly.”

After finishing her bing jelly, Brother Zhang recommended it to a friend in the same business, and they sold three bowls straight away. That night, Lin Wan sold a total of 22 bowls of bing jelly, her best performance in nearly a month. As she was closing her stall, she touched the bell on her ankle and felt a surge of gratitude: “I’m glad I listened to Sister Wang’s recommendation.”

On Wednesday night, the night market was crowded. Lin Wan was walking around the stalls wearing an anklet when the bells attracted a couple. The woman noticed the Hetian jade beads on the anklet and curiously asked, “Auntie, your anklet is so unique. Is it for wealth?” Lin Wan seized the opportunity to say, “Yes, I wear it to my stall in the hope of attracting more customers. My bing jelly is all handmade. You’ll see if you try it.” The couple bought two bowls and, after finishing their meals, added her on WeChat, saying, “If you want bing jelly next time, I’ll make a reservation with you.” Business is picking up: Word-of-mouth and customer traffic are both up

After two weeks of consistently wearing the anklet at her stall, Lin Wan’s business has seen a significant improvement. Daily sales have increased from less than 10 bowls to 25, reaching 40 bowls on weekends. Regular customers have been returning, and many new ones have been brought in. Some say, “Hearing the bell sound reminds me of the taste of your ice jelly.” Following MONEYGAGA’s suggestion, she also hung a small sign next to her stall that read, “With the blessing of the lucky bell anklet, handmade ice jelly feels safer.” Many customers found it novel and came to check in.

Even more surprising was that a food blogger, drawn to the sound of the bell, tried the ice jelly, and filmed a short video to post on social media. The video featured Lin Wan busy wearing the anklet and the sound of the bell, captioned, “Handmade ice jelly at the night market, attracted by the bell sound, tastes amazing.” After the video was released, many netizens flocked to her stall, and she sold an additional 50 bowls of ice jelly in just three days. Lin Wan’s attitude has also improved. She arrives at the night market early every day to prepare ingredients and has added seasonal flavors like “Yangmei Bingfen” and “Lychee Bingfen.” After closing her stall, she no longer frowns, but instead works with her husband to optimize the ingredients to make her bingfen even more popular.

A New Life: Rediscovering the Love of Business

As business picks up, Lin Wan’s life has become more vibrant. She no longer dawdles before setting up her stall, but now hums a song as she packs up each day. By the time she closes her stall in the evening, she’s been able to sell most of her bingfen, eliminating any wasted ingredients. On weekends, she wears an anklet to the market to buy fresh fruit, chatting with vendors with a smile. Her former cheerfulness has returned. Her husband, observing her transformation, said with relief, “You’re as motivated as ever. This anklet has been a real help.” Lin Wan took her husband’s hand and showed him the bell on her ankle. “It not only brings me customers, but it also rediscovered my passion for making ice jelly. I’m determined to keep doing it.”

She also shared the story of the anklet with other vendors at the night market. One man selling skewers, after hearing about it, also went to LAOTLON for advice. Upon returning, he said, “I hope my business can be as successful as yours.” Lin Wan smiled and said, “With dedication and a little luck, you’ll definitely succeed.”

Conclusion

Lin Wan’s experience shows that small business owners can easily fall into anxiety and self-doubt when faced with competition and a lack of customer traffic. However, by finding ways to attract revenue and traffic, combined with the strength of their products and dedicated management, they can overcome difficulties. A Buddha Stone 925 sterling silver and natural Hetian jade fortune-attracting bell pendant anklet not only helped Lin Wan’s ice jelly stall regain customers but also rediscovered her passion for small business, making it a popular stall at the night market.

If you’re struggling with your small business, whether you’re a night market vendor or shop owner facing a lack of customers and slowing business, why not visit LAOTLON Feng Shui Company and let professional Feng Shui Master MONEYGAGA recommend suitable wealth-attracting jewelry? Perhaps a small Buddha Stone 925 sterling silver and natural Hetian jade fortune-attracting bell pendant anklet could become a “wealth-attracting charm” and a “customer guide,” helping you gain a firm foothold in the competition and revitalizing your small business.