Background: A Clothing Store’s Business Dilemma

In September 2025, Mr. Chen, who had run a clothing store on the old city’s commercial street for five years, was recently experiencing unprecedented anxiety. His “Fashion Wardrobe,” which specializes in clothing for young and middle-aged women, previously boasted nearly 3,000 yuan in daily sales thanks to its novel styles and excellent value, exceeding 5,000 yuan during peak season. However, starting in the summer of this year, business suddenly plummeted, with daily sales barely maintaining around 1,000 yuan. After deducting rent, utilities, and purchasing costs, he was losing money every month. Mr. Chen analyzed the reasons: a new fast-fashion chain store had opened across the street, featuring stylish decor and weekly new stock, attracting a large number of young customers. A nearby shopping mall had also added a women’s clothing counter and frequently held promotions, diverting a significant number of high-end customers. Even more troubling was the slow loss of regular customers. A woman who frequently shopped for clothes said, “Xiao Chen, your store has been feeling stuffy lately, and the clothes are so messy. I just want to leave after a while, and now I’m shopping at the store across the street.”

To regain business, Mr. Chen tried various methods: lowering prices, offering a 30% discount on some items; displaying discounted floats outside the store to attract passersby; and even hiring part-time staff to distribute flyers on the street, but the results were minimal. The discounted floats did attract some passersby, but most of them just looked and rarely entered the store. Many of the flyers distributed were carelessly tossed in the trash. Even when customers did come in, few placed orders, often complaining, “I didn’t see anything I particularly liked.” Yet, Mr. Chen clearly visited the wholesale market every week to stock up on new stock.
“If this continues, the store will have to close.” Sitting behind the cashier, Mr. Chen looked at the sparse customer base, feeling helpless. He calculated that he was losing nearly 5,000 yuan a month, and his savings would only last him three months at most. His wife advised him, “If it really doesn’t work out, just sell the store. We can find jobs. It’s better than continuing to lose money like this.” But Mr. Chen couldn’t bear to leave. He and his wife had built this store together, expanding from its initial 10-square-meter space to its current 30 square meters. He poured his heart and soul into every piece of clothing he selected and every decoration adjustment he made.

On one trip to the wholesale market to stock up, Mr. Chen ran into Lao Wang, his former shop partner. Lao Wang’s men’s clothing store is currently thriving. Seeing Mr. Chen’s distressed face, he took the initiative to inquire about his situation. After listening to Mr. Chen’s story, Lao Wang said, “My store was almost going under. Then I consulted feng shui master MoneyGaga from LAOTLON, adjusted the layout, added a goldfish ornament, and business slowly picked up. Why don’t you give it a try?”

Mr. Chen, who knew nothing about feng shui, thought it was all a scam. However, seeing his store’s plight, he decided to give it a try. He asked his wife to help him look up LAOTLON’s contact information and called the number for consultation. Customer service patiently listened to his story and arranged for MoneyGaga to come and inspect the store in two days.

On-site Inspection: MoneyGaga’s Professional Analysis

On the day of the inspection, Mr. Chen made a point of cleaning the store in advance, rearranging the clothes, and placing a few potted plants at the entrance, hoping to make a good impression on MoneyGaga. Money Gaga arrived promptly at 10:00 AM, dressed in a simple beige dress, carrying a compass and a notebook. Without further ado, she walked straight into the store and began observing.
From the window display at the entrance to the layout of the shelves, from the position of the cash register to the orientation of the fitting rooms, Money Gaga examined everything closely, occasionally pausing to touch the material of the shelves, or bending over to examine the clothing displayed on the bottom shelves. She even walked outside to observe the surroundings—to the left was a fruit shop, to the right a stationery store, and diagonally across from the bus stop—the location wasn’t bad at all.
Mr. Chen followed behind, feeling a little nervous, wondering what the feng shui master might reveal. About twenty-five minutes later, Money Gaga stopped and said to Mr. Chen, “Brother Chen, the main problem with your store lies in the ‘wealth position’ and the ‘circulation of energy.'”

She pointed to the northwest corner of the store and said, “According to your store’s orientation, the wealth position should be in the southeast corner, but you’ve placed a storage room there. It’s filled with cardboard boxes and old clothes, completely blocking the flow of wealth. This is the main reason for your declining sales. Also, your cash register is right in the center of the store. While it’s convenient for customers to check out, it’s facing the door, dispersing the wealth as soon as it enters, preventing it from retaining its fortune.”

Money Gaga then walked over to the women’s clothing shelves and said, “Your shelves are too close together. There’s only an 80-meter aisle between shelves.” The window is only a few centimeters wide, forcing customers to walk sideways. This hinders the flow of energy, and people who spend too much time there will feel stuffy and naturally disinclined to shop. Furthermore, your window display is too chaotic, with red, green, and blue clothes piled together without a focal point. It doesn’t attract passersby’s attention, and even if they see it, they won’t want to enter the store.

Mr. Chen suddenly realized—the location of the utility room was chosen randomly during the store expansion last year. He had never considered the concept of a “wealth position.” The cash register was placed in the center for convenience, but he hadn’t anticipated it would “disperse wealth.” The densely packed shelves were intended to accommodate more clothing, and the chaotic window colors were intended to “appear to have a wide selection.” He had never paid attention to these details before.

“So how can I adjust it?” Mr. Chen asked eagerly, a glimmer of hope in his eyes. MoneyGaga pondered for a moment and offered specific suggestions: “First, move the utility room to the northwest corner of the store. Clear space in the southeast corner and place a goldfish tank there with six red goldfish. Goldfish symbolize ‘attracting wealth’ in feng shui, and the color red enhances wealth. Six goldfish represent ‘six sixes of good fortune,’ which can help boost sales. Second, move the cash register to the southeast corner next to the goldfish tank, placing it against the wall to retain wealth. Then, stagger the two rows of shelves in the middle and widen the aisle to about 1.2 meters to allow for smooth flow of energy. Also, reorganize the window displays, choosing matching colors and highlighting one or two key styles to attract passersby.”

She added: “The goldfish tank should be made of glass, about 80 cm long and 50 cm high, not too large to take up too much space. Add some water plants and pebbles to keep the water clean. You can go to LAOTLON “You can choose a goldfish tank and goldfish at one of our offline stores. The staff will help you choose the right style and teach you how to care for your goldfish.”

Mr. Chen meticulously wrote down his requirements in a notebook, noting even details like “six red goldfish” and “tank size,” which eased his anxiety considerably.

Decorations in Place: Business Gradually Improved

That afternoon, Mr. Chen took action. He enlisted the help of two friends to move the storage room from the southeast corner to the northwest, clearing up the space in the southeast. He then repositioned the two middle rows of shelves and widened the aisle. He then reorganized his window display, choosing a light pink dress as the featured item and pairing it with a matching jacket and accessories for a fresh and focused look.

The next morning, Mr. Chen made a special trip to the LAOTLON store. The store had a wide selection of goldfish tanks, and upon hearing that he’d been recommended by MoneyGaga, the staff immediately recommended an 80-centimeter glass one. They also helped him choose six red goldfish, complemented by green water plants and white pebbles. The clerk explained in detail, “Brother Chen, feed these goldfish once a day. Don’t overfeed each time to avoid contaminating the water. Change the water once a week, filling no more than one-third of the tank, and keep the water temperature stable.”

Back at the store, Mr. Chen followed MoneyGaga’s advice and placed the goldfish tank in the southeast corner. He then moved the cash register next to the tank, ensuring it was against the wall. After setting everything up, he stood at the store entrance and took in the fresh window displays, the spacious aisles, and the goldfish swimming around in their tanks. The entire store looked brand new, and he felt strangely reassured.

To his surprise, on the first day after the changes, the number of customers entering the store doubled compared to usual. Several passersby, drawn by the window display, wandered into the store. One regular customer, surprised by the changes, exclaimed, “Xiao Chen, how come your store has become so much better? You even have a goldfish tank! That night, Mr. Chen tallied his sales, which had reached 2,200 yuan, 1,200 yuan more than the day before. He was overjoyed.

Over the next few days, business continued to improve: in the mornings, office workers came in to buy commuter wear; at noon, nearby residents came to choose casual clothes; and in the evenings, young women came to try on new dresses. The red goldfish in the tank drew countless customers daily, some even stopping in to admire them because they “liked the fish” and ended up buying clothes.

A week later, Mr. Chen tallied his sales and found they had reached 18,000 yuan, an average of 3,000 yuan per day, roughly in line with his previous normal level. He made a point of calling Lao Wang and excitedly exclaimed, “Lao Wang, thank you so much! MoneyGaga from LAOTLON is amazing! The goldfish ornaments are so effective! My shop is back on track!”
Lao Wang smiled and said, “I knew it was reliable. With continued good management, business will definitely improve!”

Follow-up feedback: Continued prosperity in wealth

Today, Mr. Chen’s “Fashion Wardrobe” has regained its former prosperity, even better than before. Following MoneyGaga’s advice, he changes the window displays weekly to keep the shop fresh; cleans the goldfish tank in his wealth area monthly to ensure the water is clean; and places a small lucky cat ornament next to the tank to further enhance his wealth.
Daily sales now consistently reach around 3,500 yuan, exceeding 5,000 yuan on weekends and holidays. Mr. Chen also created a WeChat member group for his shop, where he frequently posts photos of new clothes and promotions, attracting many repeat customers. One customer said, “I love coming to your store now. Not only are the clothes beautiful, but the environment is also comfortable, and just looking at the goldfish makes me feel good.”

Mr. Chen has grown fond of his six red goldfish. Every morning, the first thing he does when he opens his shop is feed the fish and check the water quality. Before closing the shop at night, he takes one last look at the fish to feel at ease. He recommended LAOTLON and MoneyGaga to several shop owners on the commercial street. One owner of a children’s clothing store, after following the recommendations and installing a goldfish tank, has seen a significant improvement in business, with monthly sales increasing by nearly 10,000 yuan. Mr. Chen often tells his wife, “I didn’t believe in feng shui before, but now I know that a good store layout and feng shui ornaments can truly bring good fortune. LAOTLON and MoneyGaga not only helped us keep our store afloat, but also made our lives better and better. This goldfish bowl is our family’s ‘treasure bowl!'”

Today, in the goldfish bowl in the southeast corner of the store, red goldfish swim among the aquatic plants. Sunlight filtering through the window reflects off the bowl, casting a dazzling array of colors. This small goldfish bowl not only bears witness to the store’s prosperity but also protects Mr. Chen’s family’s happiness, becoming a dazzling feature of his “Fashion Closet.”